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business

Oct 07 2022

Help your business survive the recession with these 5 expert strategies!

If you’ve watched any tv news broadcast lately, it’s no secret that the economic future is clouded by uncertainties, with the COVID-19 epidemic still lingering, the ongoing crisis in Ukraine putting additional pressure on soaring interest rates, and Chinese lockdowns potentially affecting supply lines. Economists predict that the United States will enter a recession by […]

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Apr 08 2022

What is a Lead Generation Funnel and Why Your Business Needs One

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must consistently find and nurture new leads. This may sound overwhelming. As a business without a massive marketing department, you don’t have the time and […]

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Apr 06 2022

7 Ways to Expand Your Business with Content Marketing

In 2022, content will continue being king. But what does this mean for your small business? It means you haven’t added content marketing in your marketing mix yet, you need to start implementing smart content marketing strategies to stay competitive. Content marketing is one of the most effective ways to reach new customers and grow […]

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Apr 02 2022

Market Your Business on a Shoestring Budget

Market Your Business on a Shoestring Budget

Behind every successful business is a good marketing strategy. But sometimes, your budget is tight, and you can’t afford to spend the big bucks on advertising. When this happens, it’s easy to cease all marketing efforts. But a small budget isn’t a good reason to neglect your marketing. There are many ways you can keep […]

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Aug 04 2021

7 Effective Ways to Market Your Business without Breaking the Bank

When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can cost you in the long […]

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