Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales. Of course, the opportune place to be when someone is looking for the types of products, services, or information […]
SEO
SEO vs. PPC – Which Is Better?
In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimization (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search Engine Optimization, is the […]
SEO for National Businesses
To achieve top rankings on Google, the best way to optimize for national businesses is to create the best content possible. Content that is better than what is currently available on the web is a must. Since Google is neutral toward businesses, it wants to rank the best content. However, if you do not […]
Are You Hiding in Plain Site?
Enhance your online presence with great niche-related features These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline […]
SEO vs. Social Media Marketing – Which is Better?
With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that […]
