Most newbie website owners make the same handful of mistakes in their first year. None of them is a disaster on its own, but together they leave a site that is harder to find, harder to read, and easier to break. Here are the six beginner mistakes I see most often, what each one costs […]
5 Local Marketing Fails to Avoid, and What to Do Instead
Local marketing has its own set of mistakes. A business that only serves customers within a few towns does not need to beat national brands. It needs to be the obvious choice when someone nearby searches, asks a neighbor, or compares two names on Google Maps. Here are five local marketing fails I see over […]
7 Holiday Marketing Mistakes That Can Cost Your Local Business (and How to Avoid Them)
The holidays are the busiest stretch of the year for a lot of local businesses, and the most crowded. Every business in town is competing for the same attention, in the same inboxes, at the same time. Most of the holiday marketing problems I see come down to timing and follow-through. Here are seven mistakes […]
10 Common Digital Marketing Mistakes Small Businesses Make (and How to Fix Them)
Most small business owners I talk to are already doing some digital marketing. They have a website, a Facebook page, and maybe a Google Business Profile they set up a few years ago. What they do not have is a clear picture of why it is not bringing in more work. Usually the answer is […]
7 Technical Mistakes That Are Sabotaging Your Website’s Conversion Rate
A website can look great and still lose customers every day because of problems nobody can see from the homepage. The form does not deliver, the page takes too long on a phone, or a link sends someone to an error page right when they were ready to call. These are the seven technical mistakes […]