Most local business owners I talk to built a website, launched it, and waited for the phone to ring. When it did not ring much, they assumed the site was the problem. Usually the site is fine. What is missing is everything that sends people to it. A website for your local business only does […]
WordPress Online Strategy
7 Ways to Win December Without an Ad Budget
December is the stretch when your community is spending the most and paying the closest attention. It is also the stretch when ad costs climb, which is why a lot of local businesses decide they cannot afford to compete and quietly sit the season out. You do not need an ad budget to win December. […]
7 Things Landscapers Who Stay Busy Have in Place
Every town has a landscaper whose calendar is full by March and another one who is still chasing work in June. The difference is rarely the quality of the work. It is usually what the busy one has set up before the season starts. None of the seven below take a marketing budget. They take […]
The Most Important Pages on Your Website, and What Each One Is For
Your site looks the way you wanted and you are ready to publish. Before you do, it is worth checking that the pages themselves are there, because a good looking website missing two of these will quietly cost you work. Here is what belongs on a local business website, and more usefully, what each page […]
10 Creative Back to School Promotion Ideas for Local Businesses
Back-to-school season hands local businesses a short window and a very motivated audience. Parents are buying, teachers are restocking, and families are rebuilding a routine that will hold for the next nine months. Whoever shows up helpfully during those few weeks tends to stay in the rotation long after the first day of class. The […]