Local marketing has its own set of mistakes. A business that only serves customers within a few towns does not need to beat national brands. It needs to be the obvious choice when someone nearby searches, asks a neighbor, or compares two names on Google Maps. Here are five local marketing fails I see over […]
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10 Common Digital Marketing Mistakes Small Businesses Make (and How to Fix Them)
Most small business owners I talk to are already doing some digital marketing. They have a website, a Facebook page, and maybe a Google Business Profile they set up a few years ago. What they do not have is a clear picture of why it is not bringing in more work. Usually the answer is […]
How to Use Email Marketing Like a Pro
As a local business owner, you know the importance of building strong customer relationships, driving sales, and increasing brand awareness. One of the most powerful tools in your digital marketing arsenal is email marketing. In this article, we’ll show you how to use email marketing like a pro, with tips and strategies that will help […]
The TikTok Marketing Blueprint for Local Business Success
TikTok, the social media platform that has taken the world by storm its short-form, lip-sync, dance, and comedy videos, has become the latest honeypot for businesses. With over 2 billion monthly active users, TikTok is quickly becoming one of the hottest marketing platforms for businesses of all sizes. But for local business owners, the challenge […]
The Digital Decade – The Past, Present & Future of Digital Marketing
Digital marketing has come a long way in the last decade. From the way businesses connect with customers, to the tools and strategies they use to drive conversions, the landscape has changed dramatically. If you’re a local business owner, it’s essential to understand the changes that have occurred, as well as what still works, what […]