Local marketing has its own set of mistakes. A business that only serves customers within a few towns does not need to beat national brands. It needs to be the obvious choice when someone nearby searches, asks a neighbor, or compares two names on Google Maps. Here are five local marketing fails I see over […]
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10 Common Digital Marketing Mistakes Small Businesses Make (and How to Fix Them)
Most small business owners I talk to are already doing some digital marketing. They have a website, a Facebook page, and maybe a Google Business Profile they set up a few years ago. What they do not have is a clear picture of why it is not bringing in more work. Usually the answer is […]
How to Turn Around a Negative Reputation in 5 Steps
A bad review stings, and a run of them can make it feel like the whole town has made up its mind about you. It has not. Most people reading your reviews are not looking for a perfect business. They are looking for one that handles problems well. That is good news, because handling problems […]
How to Get Your Social Media Posts Indexed by Google
Google indexes social media content. It pulls posts, profiles, and reviews from the major platforms into its results, which means the things you publish on Facebook or Instagram can turn up in a search long after the feed has buried them. Most local businesses never show up that way. Not because the platforms are hiding […]
Cracking the Code to Creating Great Local Content
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing, and everything changed. At first, the advice was to focus on general keywords. […]