Local marketing has its own set of mistakes. A business that only serves customers within a few towns does not need to beat national brands. It needs to be the obvious choice when someone nearby searches, asks a neighbor, or compares two names on Google Maps. Here are five local marketing fails I see over […]
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How to Turn Around a Negative Reputation in 5 Steps
A bad review stings, and a run of them can make it feel like the whole town has made up its mind about you. It has not. Most people reading your reviews are not looking for a perfect business. They are looking for one that handles problems well. That is good news, because handling problems […]
5 Cyber Security Threats Every Business Should Look Out For
Did you know that email is used by more than 4.5 billion people worldwide? And almost 80% of companies use it as their main way to find and retain customers. With numbers like that, it’s no surprise that hackers and scammers will find ways to take advantage of you. These scammers utilize unsolicited emails, malicious […]
5 Proven Strategies for Staying Dedicated and Motivated in Your Small Business Journey
Starting and running a small business can be a daunting task. There are so many moving parts and so much to keep track of that it can often feel overwhelming. But one thing that can help keep you focused and motivated is being dedicated to what you love doing. When you’re passionate about your business […]
Fresh Content Ideas Guaranteed to Get Clicks!
So you’ve got your website up and running, the design looks good, your page speed is breaking the Google speedometer, and social media plugins are enabled. You’re all set to start creating content, but there’s a problem… If you’re suffering from writer’s block and not sure what to write about – Stop stressing because here […]