Autumn brings a season of opportunity – cooler weather, vibrant colors, and a calendar full of celebrations. For small local businesses, October and November present the perfect chance to energize your brand, increase sales, and build deeper community connections. Whether it’s Halloween, Thanksgiving, or the Black Friday rush, intentional promotions can turn seasonal shoppers into […]
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QR Codes Aren’t Dead — You’re Just Using Them Wrong
QR codes are like fax machines — ancient tech that somehow refuses to die. But here’s the truth: QR codes aren’t outdated… most businesses just suck at using them. If you’ve been slapping a QR code on a flyer and calling it “modern marketing,” this one’s for you. Because when done right, QR codes can […]
Your Next Hire Might Be an AI Agent: How Local Businesses Are Automating Customer Service in 2025
There’s a new employee quietly taking over phone lines, websites, and even front desk duties across local businesses — but it doesn’t ask for vacation days, overtime, or even coffee. It’s not a person. It’s not outsourced. It’s AI. Local business owners — once hesitant to adopt automation — are now embracing a new wave […]
The Review Whisperer: How to Get More 5-Stars Without Begging or Bribing
You already know reviews are critical. What you might not know is that asking for them the way most businesses do is actually hurting your results. Begging? Awkward. Bribing? Risky (and against most platform policies). Ignoring? That’s how you lose to the guy down the street with 48 fresh 5-stars and a lower rating. But […]
Google’s AI Overviews Are Stealing Your Clicks — Here’s How to Fight Back
It’s not your imagination — your website traffic may be shrinking even though your rankings haven’t changed. Calls and contact form submissions might feel like they’ve slowed down. And if you’ve been paying attention to your Google Business Profile insights, you may have noticed a dip in the number of actions people are taking. There’s […]