December is the stretch when your community is spending the most and paying the closest attention. It is also the stretch when ad costs climb, which is why a lot of local businesses decide they cannot afford to compete and quietly sit the season out. You do not need an ad budget to win December. […]
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7 Things Landscapers Who Stay Busy Have in Place
Every town has a landscaper whose calendar is full by March and another one who is still chasing work in June. The difference is rarely the quality of the work. It is usually what the busy one has set up before the season starts. None of the seven below take a marketing budget. They take […]
10 Creative Back to School Promotion Ideas for Local Businesses
Back-to-school season hands local businesses a short window and a very motivated audience. Parents are buying, teachers are restocking, and families are rebuilding a routine that will hold for the next nine months. Whoever shows up helpfully during those few weeks tends to stay in the rotation long after the first day of class. The […]
Why Digital Marketing for Lawn Care Businesses Is No Longer Optional
Being great at lawn care is only half the job. The other half is making sure people know you are great at it. That is what digital marketing does. There was a time when a stack of flyers and a few word of mouth referrals kept a lawn care business full. Those days are gone. […]
Social Media Tricks To Grow Your Email List
This one picks up where “What is List Building All About?” left off. You don’t need to read that first, though it helps if list building is new to you. Social media will feed your email list all day long once it’s set up properly. The catch is that the platforms keep moving the furniture. […]