What if I told you that one of the most effective marketing tools available to businesses today doesn’t require a big budget, fancy equipment, or professional expertise? User-generated content (UGC) has become a game-changer in the world of marketing, as it allows businesses to tap into the power of their customers’ voices and experiences to […]
Top 11 Reasons Why Your Business Needs a Website
I overheard a few people talking the other day when I was out at lunchtime. One person was saying that he did not need a website for his business because it is mostly a ‘referral business’ (I never found out what business he is in that ONLY works by word-of-mouth). In any case, here are […]
Why Every Business (Including Yours) Needs Digital Marketing
It’s probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business on a daily basis, leaving you with little to no time to concentrate on marketing. But marketing has evolved. And that’s a scary thing to a lot of business […]
What is Social Media Engagement and Why Is It Important?
Lisa had a mission to put her business in front of more people. She eventually made the decision to take advantage of social media opportunities and discovered that it was an exciting way to gain more recognition. Her followers increased, resulting in additional success for Lisa. She was excited with the results and was happy […]
Why is page speed so significant?
When it comes to the performance of your website, page speed is vital. Your web pages must load quickly and seamlessly in order to lower your bounce rate and boost visitor engagement. Read on as I explain why it’s important and I will show you how to measure it. According to Google research, every second […]