I overheard a few people talking the other day when I was out at lunchtime. One person was saying that he did not need a website for his business because it is mostly a ‘referral business’ (I never found out what business he is in that ONLY works by word-of-mouth). In any case, here are […]
Needs
Why Every Business (Including Yours) Needs Digital Marketing
It’s probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business on a daily basis, leaving you with little to no time to concentrate on marketing. But marketing has evolved. And that’s a scary thing to a lot of business […]
What is a Lead Generation Funnel and Why Your Business Needs One
Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must consistently find and nurture new leads. This may sound overwhelming. As a business without a massive marketing department, you don’t have the time and […]
Keywords: What Your Target Audience Wants And Needs
Yesterday I talked about “Why You Need A Solid SEO Strategy And A Way To Measure Results.” Today, let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO […]