Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must consistently find and nurture new leads. This may sound overwhelming. As a business without a massive marketing department, you don’t have the time and […]
Needs
Keywords: What Your Target Audience Wants And Needs
Yesterday I talked about “Why You Need A Solid SEO Strategy And A Way To Measure Results.” Today, let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO […]
