Yesterday I talked about “Why You Need A Solid SEO Strategy And A Way To Measure Results.” Today, let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO […]
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5 Tips to Working with a Photographer to Enhance Your Business Photos
Professional photos mean a world of difference if you’re trying to create or improve your personal brand. While a simple headshot taken with your camera phone is acceptable for those just starting out, upgrading your brand images will automatically upgrade the value your clients see when they are on your website or visiting your social […]
4 Places Your Brand Identity should be Consistent
Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in […]
Key Questions to Ask Your Graphic Designer
Finding the right graphic designer to handle your company’s branding and any other smaller projects is extremely important but also daunting unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may be very different […]
3 Ways to Find Out What Your Clients Want From You
In past blog posts, I’ve discussed repurposing your content and providing products that you’re clients and audience want from you. However… don’t repurpose without a plan. Let’s place the focus back onto your ideal client and find out what type of information they want and how they want to receive it. Step One: Analyze Your […]