Most small business owners I talk to are already doing some digital marketing. They have a website, a Facebook page, and maybe a Google Business Profile they set up a few years ago. What they do not have is a clear picture of why it is not bringing in more work. Usually the answer is […]
How
How to Turn Around a Negative Reputation in 5 Steps
A bad review stings, and a run of them can make it feel like the whole town has made up its mind about you. It has not. Most people reading your reviews are not looking for a perfect business. They are looking for one that handles problems well. That is good news, because handling problems […]
How to Get Your Social Media Posts Indexed by Google
Google indexes social media content. It pulls posts, profiles, and reviews from the major platforms into its results, which means the things you publish on Facebook or Instagram can turn up in a search long after the feed has buried them. Most local businesses never show up that way. Not because the platforms are hiding […]
How to Spend Your Morning Like a Successful Entrepreneur
Every entrepreneur seems to have a secret to their success. For some, it’s an ability to think outside of the box and take risks. For others, it’s staying humble, even when faced with huge success. While every entrepreneur is different, you’ll notice that there are also some things that they seem to share. For instance, […]
How to Use Email Marketing Like a Pro
As a local business owner, you know the importance of building strong customer relationships, driving sales, and increasing brand awareness. One of the most powerful tools in your digital marketing arsenal is email marketing. In this article, we’ll show you how to use email marketing like a pro, with tips and strategies that will help […]