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Feb 12 2021

How to Avoid the Spam Filter and Get Into the Primary Inbox

One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Today this has become […]

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Apr 05 2020

Keywords: What Your Target Audience Wants And Needs

Yesterday I talked about “Why You Need A Solid SEO Strategy And A Way To Measure Results.”  Today, let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO […]

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Oct 07 2019

Why Breaking Up Your Content And Making It Easy to Scan Is Important

Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it […]

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