Google indexes social media content. It pulls posts, profiles, and reviews from the major platforms into its results, which means the things you publish on Facebook or Instagram can turn up in a search long after the feed has buried them. Most local businesses never show up that way. Not because the platforms are hiding […]
Why Digital Marketing for Lawn Care Businesses Is No Longer Optional
Being great at lawn care is only half the job. The other half is making sure people know you are great at it. That is what digital marketing does. There was a time when a stack of flyers and a few word of mouth referrals kept a lawn care business full. Those days are gone. […]
Social Media Tricks To Grow Your Email List
This one picks up where “What is List Building All About?” left off. You don’t need to read that first, though it helps if list building is new to you. Social media will feed your email list all day long once it’s set up properly. The catch is that the platforms keep moving the furniture. […]
How to Get on the First Page of Google: What Actually Moves You Up
Getting on the first page of Google is the goal almost every owner names when we start working together. It is a fair goal. It is also the wrong place to start, because plenty of pages sit on page one and get ignored anyway. Here is what actually moves a local business up in search, […]
Why Obsidian Is the Foundation for Your Thinking Partner
Why Obsidian Is the Foundation for Your Thinking Partner Most note-taking apps are a trap. You write something down, it disappears into a digital void, and you never see it again. This happens to me with things like Evernote and Notion. That is not a thinking partner. That is a digital filing cabinet with a […]