A website can look great and still lose customers every day because of problems nobody can see from the homepage. The form does not deliver, the page takes too long on a phone, or a link sends someone to an error page right when they were ready to call. These are the seven technical mistakes […]
The Dos and Don’ts of Building an Email List
An email list is the one marketing channel you own outright. Social media platforms change the rules whenever they like and search rankings move, but the people on your list chose to hear from you, and you can reach them any time. That only holds if the list is built the right way. Here are […]
7 Ways Your Website Is Costing You Customers
For a lot of local businesses, the website is where a customer decides whether to call you or the next name on the list. They are usually comparing two or three businesses at once, and the one that makes the decision easy tends to get the call. The ways a website loses that customer are […]
How to Turn Around a Negative Reputation in 5 Steps
A bad review stings, and a run of them can make it feel like the whole town has made up its mind about you. It has not. Most people reading your reviews are not looking for a perfect business. They are looking for one that handles problems well. That is good news, because handling problems […]
Why Having a Website for Your Local Business Isn’t Enough
Most local business owners I talk to built a website, launched it, and waited for the phone to ring. When it did not ring much, they assumed the site was the problem. Usually the site is fine. What is missing is everything that sends people to it. A website for your local business only does […]