An email list is the one marketing channel you own outright. Social media platforms change the rules whenever they like and search rankings move, but the people on your list chose to hear from you, and you can reach them any time. That only holds if the list is built the right way. Here are […]
7 Ways Your Website Is Costing You Customers
For a lot of local businesses, the website is where a customer decides whether to call you or the next name on the list. They are usually comparing two or three businesses at once, and the one that makes the decision easy tends to get the call. The ways a website loses that customer are […]
How to Turn Around a Negative Reputation in 5 Steps
A bad review stings, and a run of them can make it feel like the whole town has made up its mind about you. It has not. Most people reading your reviews are not looking for a perfect business. They are looking for one that handles problems well. That is good news, because handling problems […]
Why Having a Website for Your Local Business Isn’t Enough
Most local business owners I talk to built a website, launched it, and waited for the phone to ring. When it did not ring much, they assumed the site was the problem. Usually the site is fine. What is missing is everything that sends people to it. A website for your local business only does […]
7 Ways to Win December Without an Ad Budget
December is the stretch when your community is spending the most and paying the closest attention. It is also the stretch when ad costs climb, which is why a lot of local businesses decide they cannot afford to compete and quietly sit the season out. You do not need an ad budget to win December. […]