“Hey Google, where’s the closest spot for amazing tacos?” “Alexa, what time does the hardware store open on 3rd Street?” Sound familiar? Probably, because voice search has quietly become part of how people make decisions every single day. And for local businesses, that matters a lot more than most owners realize. This isn’t just a […]
What Generative Engine Optimization Is (And Why It’s Different)
You might think search engine optimization is a settled science, but the ground is shifting beneath our feet. A new type of search is rapidly gaining users, and it doesn’t return a list of blue links. Instead, it generates a conversational answer, synthesizing information from across the web. This is the domain of generative engines […]
March to Momentum: The Local Business Owner’s Spring Promo Playbook
March is the perfect “quiet before the rush” window to build, schedule, and launch your Spring promos. Spring Surge: The Local Business Owner’s Guide to Seasonal Promotions That Spark Sales Spring is when people come back to life. They’re cleaning, planting, booking, renovating, traveling, hosting, and spending again. For local businesses, Spring (March through May) […]
Cracking the Code to Creating Great Local Content
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing, and everything changed. At first, the advice was to focus on general keywords. […]
How to Spend Your Morning Like a Successful Entrepreneur
Every entrepreneur seems to have a secret to their success. For some, it’s an ability to think outside of the box and take risks. For others, it’s staying humble, even when faced with huge success. While every entrepreneur is different, you’ll notice that there are also some things that they seem to share. For instance, […]