As a small business owner, you will face several challenges daily. These issues can be challenging to overcome, from attracting and retaining customers, to managing cash flow. However, by taking the time to understand small businesses’ most common challenges, you can put yourself in a better position to succeed. Try these helpful techniques: 1. Lack […]
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How to Encourage Repeat Buyers… Again and Again!
The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers! By providing a delightful customer experience, people remember positive interactions with your small business and eventually return to your business again and again. Here are a number of important ways […]
10 Most Common Digital Marketing Mistakes & How to fix them!
We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your company, brand, and products or services. There is an audience to be reached online, as well as a reputation to be established. However, there is more effective and less effective […]
Cracking the Code to Creating Great Local Content
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing, and everything changed. At first, the advice was to focus on general keywords. […]
5 Local Marketing Fails to Avoid
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let’s look at 5 of the most common local marketing fails and how […]
