What is Social Media Engagement and Why Is It Important?

Lisa had a mission to put her business in front of more people. She eventually made the decision to take advantage of social media opportunities and discovered that it was an exciting way to gain more recognition. Her followers increased, resulting in additional success for Lisa. She was excited with the results and was happy with the results.

You may have gone down a similar path as Lisa and are looking for methods to help grow your business through social media engagement. Here is some info about why this is so important.

However, before you begin, it’s important to consider something – don’t rely on too many platforms! There are a lot of social networks such as Facebook, Instagram, LinkedIn, and TikTok an it can undoubtedly be overwhelming if we try to manage them all equally and all at once. Rather than focusing on all of these platforms, narrow down your channels and invest time on one platform where your audience is already active. This process will be more helpful in the long term than scattering your attention around multiple networks.

What is Social Media Engagement & Why is It Important?

Increasing social media engagement is an aspiration for many companies. So, what does this term mean? Basically, it’s the bond between brands/businesses and their fans. Ways to measure social media engagement could include:

• Likes
• Shares
• Responses
• Retweets
• Mentions
• Clicks
• Saves
• … and any other kind of behavior produced in response to your content.

It’s really important to evaluate your audience engagement rate because this will tell you how much people are into what you’re sharing and if they’re willing to act accordingly.

Benefits of Increased Social Media Engagement

The advantages of greater involvement on social media are numerous. For starters, it allows you to form relationships with individuals within your target market. Furthermore, as more people connect with you and your material, they will come to regard you as a reliable and knowledgeable specialist in your domain.

Also, getting followers to join your email list is a great way of getting the most out of social media platforms. This is especially significant because unlike our own websites, we don’t control these social media sites. As you are aware, the algorithms on these sites can be changed without notice, thus affecting visibility and engagement with our own users.

To wrap it all up, consistent monitoring of how much interaction you receive on various social networks is imperative for maintaining a solid presence on said networks. By using tools that provide insight into analytics such as engagement rates along with content preferences and activity times, such tracking will bring increased benefits.

If you haven’t been doing it already, now is the time when you should start tracking engagement on your profiles. If you are looking for a great tool, we recommend Social Maestro (formally Relax Social Media)! You can do it yourself or get real people to do the work for you!