The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers! By providing a delightful customer experience, people remember positive interactions with your small business and eventually return to your business again and again. Here are a number of important ways […]
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Top 10 Life Secrets You Didn’t Learn in School
We prepare and learn all our lives – from pre-school to grade school to middle school to prepare us for high school. High school is good preparation for college. And college can be good preparation for finding a job. Yet none of this is very good at preparing you for general success in life. […]
Misconceptions of Outsourcing
People have a few misconceptions regarding outsourcing: One of them is that it makes no sense to pay someone to perform something they can do themselves. Another mistaken belief is that they cannot afford to outsource. While they are valid issues, allow me to pose a few questions: Are you staying up too late? On […]
7 Types of Content Small Businesses Should Focus on Right Now
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up with a 7/11/4 formula for business success. The crux of […]
Email Marketing Vs Sms Marketing – What’s Best For Your Business?
For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or email marketing? In order to figure out which strategy is right for your […]