When a business is pinching pennies, the marketing budget is often the first thing to go. For many business owners, it’s more important to continue paying employees and to pay utilities than it is to try to attract new customers. However, eliminating your marketing altogether is a mistake that can cost you in the long […]
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How To Engage Your Readers And Encourage Interaction
It can feel like you’re talking to yourself sometimes when blogging. You sit there typing, and sharing content with your readers but they don’t talk back! The good news is that it doesn’t have to be this way- blog conversation should actually involve some two-way dialogue for the most part so start looking into how […]
How to Write Emails That Will Get Read
Want to write the perfect email for your list? There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that […]
How to Promote Your Mailing List With a Blog
Probably the most common way to promote and grow a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the merits of signing up. It will detail what the new subscribers can expect to get from signing up and it will provide the […]
How to Avoid the Spam Filter and Get Into the Primary Inbox
One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Today this has become […]