In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing, and everything changed. At first, the advice was to focus on general keywords. […]
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Standing Out Among Your Competitors
“My customers appreciate the excellent quality, service, and attention to detail that I provide. If only more people were aware of my existence…but my industry is so competitive that it’s impossible to stand out.” This is the most common issue we hear from business owners. It’s also been a challenge for us. So let’s get […]
5 Local Marketing Fails to Avoid
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let’s look at 5 of the most common local marketing fails and how […]
Blog Post Images: You Need Them & Where To Get Them
When it comes to Blog Post Images, you know that you need to have them! You’ve heard the saying, “A picture is worth a thousand words.” I’m sure there are quite a few pictures out there like that, but when it comes to a blog post, that isn’t always the case. When determining which image […]
Public Domain Images From the New York Public Library
The New York Public Library recently digitized and made available more than 180,000 high-resolution items, which the public can download for free. These images are from works in the library’s collection that have fallen out of copyright or are otherwise in the public domain. This includes botanical illustrations, ancient texts, and historical maps–including the incredible Green […]
