As a small business owner, you tend to wear many hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat. But that’s no surprise. Running a business takes time, energy, and a lot of brainpower. Coming up with engaging ideas to post on social media may […]
WordPress Online Strategy
SEO: A Beginner’s Guide to Search Engine Optimization
Setting your website up for success all begins at home, and before you work to develop off-site marketing campaigns, you need to first focus on optimizing every part of your website so that you are able to generate organic traffic from the major search engines. Organic traffic is the crème de la crème of traffic, […]
Local SEO Strategies for Early 2022
We all know that small business owners face immense challenges every single day. While many are solved with relative ease, solving the issue of generating traffic – both online and in-person is unfortunately looked over time and time again. Optimizing your website for local SEO is the first step towards achieving the traffic that you […]
The Odds of Success: Which Social Media Platform Has the Best ROI?
No matter what type of business you have, it’s no secret that you should want to get the best ROI on your marketing efforts. And right now, there is no better place to get a return on your investment than social media. But which platform will give you the most bang for your buck? It’s […]
Getting Google to Fall Back in Love with Your Website
According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google. One day, your website is at the top of Google’s first page, and with the next update, you’re on the fifth page simply because […]