Creating a social media strategy can be a great way to increase your brand’s exposure. It can help ensure that you’re targeting and interacting with the right audience. Using a social media strategy will also allow you to track your progress and ensure you stay in touch with your followers. Create profiles Creating profiles as […]
WordPress Online Strategy
How to Get Your Social Media Posts Indexed by Google
If you’re in charge of SEO or social media for your business, I hope you’re aware that Google now indexes your social media posts. Google monitors the biggest social media platforms, from Twitter and Facebook to TikTok and Instagram. Google indexes social media posts to keep people on its platform and give users useful information. […]
7 Types of Content Small Businesses Should Focus on Right Now
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up with a 7/11/4 formula for business success. The crux of […]
Email Marketing Vs Sms Marketing – What’s Best For Your Business?
For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or email marketing? In order to figure out which strategy is right for your […]
5 Local Marketing Fails to Avoid
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let’s look at 5 of the most common local marketing fails and how […]