If you’ve watched any tv news broadcast lately, it’s no secret that the economic future is clouded by uncertainties, with the COVID-19 epidemic still lingering, the ongoing crisis in Ukraine putting additional pressure on soaring interest rates, and Chinese lockdowns potentially affecting supply lines. Economists predict that the United States will enter a recession by […]
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Why is page speed so significant?
When it comes to the performance of your website, page speed is vital. Your web pages must load quickly and seamlessly in order to lower your bounce rate and boost visitor engagement. Read on as I explain why it’s important and I will show you how to measure it. According to Google research, every second […]
Testimonials, Reviews & Recommendations – What’s the difference?
Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for growth and customer engagement. Amazon does a brilliant job of rolling all three into its e-commerce platform, and reviews and […]
11 Signs You Need a Digital Marketing Agency
You can only get so far by doing it all yourself. Whether you’re remodeling your home or repairing your car, DIY’ing it isn’t always the best approach. Digital marketing is no exception: You can run an in-house operation for a while, but not forever. Your business’s future and success are dependent on your ability to […]
Cracking the Code to Creating Great Local Content
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing, and everything changed. At first, the advice was to focus on general keywords. […]