TikTok, the social media platform that has taken the world by storm its short-form, lip-sync, dance, and comedy videos, has become the latest honeypot for businesses. With over 2 billion monthly active users, TikTok is quickly becoming one of the hottest marketing platforms for businesses of all sizes. But for local business owners, the challenge […]
Local
Cracking the Code to Creating Great Local Content
In the past, local marketing was easy. You paid for a listing in the Yellow Pages, printed flyers, and possibly placed an ad in the local newspaper. People were aware of who you were and where you were. Then came web marketing, and everything changed. At first, the advice was to focus on general keywords. […]
5 Local Marketing Fails to Avoid
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let’s look at 5 of the most common local marketing fails and how […]
Local SEO Strategies for Early 2022
We all know that small business owners face immense challenges every single day. While many are solved with relative ease, solving the issue of generating traffic – both online and in-person is unfortunately looked over time and time again. Optimizing your website for local SEO is the first step towards achieving the traffic that you […]
DIY Local SEO for Local Business Owners
Local search engine optimization is ever-evolving as new algorithms are released, your software updates, and best practices change. Local business owners have to stay vigilant to compete for the top stops in search engine local results on both mobile devices and desktops. What You Can Do to Improve Local SEO Local SEO can get complicated, […]