If you’re in charge of SEO or social media for your business, I hope you’re aware that Google now indexes your social media posts. Google monitors the biggest social media platforms, from Twitter and Facebook to TikTok and Instagram. Google indexes social media posts to keep people on its platform and give users useful information. […]
WordPress Online Strategy
7 Types of Content Small Businesses Should Focus on Right Now
A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision. Google came up with a 7/11/4 formula for business success. The crux of […]
Email Marketing Vs Sms Marketing – What’s Best For Your Business?
For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or email marketing? In order to figure out which strategy is right for your […]
5 Local Marketing Fails to Avoid
Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let’s look at 5 of the most common local marketing fails and how […]
Public Domain Images From the New York Public Library
The New York Public Library recently digitized and made available more than 180,000 high-resolution items, which the public can download for free. These images are from works in the library’s collection that have fallen out of copyright or are otherwise in the public domain. This includes botanical illustrations, ancient texts, and historical maps–including the incredible Green […]
