Is Your Site Trustworthy? Simple Ways To Boost The Trust Factor That’s Becoming More And More Important For Ranking If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, […]
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Keywords: What Your Target Audience Wants And Needs
Yesterday I talked about “Why You Need A Solid SEO Strategy And A Way To Measure Results.” Today, let’s talk about keywords. These are the words your target audience types into their favorite search engine (think Google), to look for more information on topics you can help them with. It’s the cornerstone of any SEO […]
Why You Need A Solid SEO Strategy And A Way To Measure Results
Trying to get traffic to your website without a solid plan is a bit like driving around with a vague destination in mind, but no directions on how to get there. You may eventually make your way to where you want to be, but it will take a lot longer and require more effort than […]
SEO and Online Marketing for Local Businesses
Online marketing strategies for local businesses are specifically engineered to get your business in front of and attract local customers. To do that, the first and most important factor for growing your business with local online marketing is to master local SEO and ensure your website is ranking high organically in search results for your […]
Should You Add Paid Advertising to Your Marketing Mix
For local businesses, there is no shortage of potential media placements across both online and offline marketing channels. But realistically, most local businesses want to appear prominently where the vast majority of their consumers spend the greatest amount of time—online. That means you should consider adding paid online advertising to your marketing mix. According to […]