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Apr 06 2020

Simple Ways To Boost The Trust Factor

Is Your Site Trustworthy? Simple Ways To Boost The Trust Factor That’s Becoming More And More Important For Ranking

If you did an audit of various websites, you’d quickly see that not every page that does on-page SEO well ranks well. They may have chosen keywords wisely and optimized their content for them. Yet still, they are buried deep down in the search results while other sites rank with the bare mention.

One of the main reasons is the trustworthiness of one website over the other and there’s a lot you can do to make sure you measure up. Show the search engines and just as importantly your readers that you have a website that can be trusted.

Install a SSL certificate. You want your website to be accessed through the more secure https protocol. Speak to your host about getting this installed and what steps you need to take to make sure your entire site is converted over. Most hosts have a fee for the certificate, though some of them will offer it as part of their standard package.

Improve your website’s load time and make sure it is mobile accessible and responsive. These technical details are becoming more and more important when it comes to ranking well. If you don’t get this right, you’re almost dead in the water. If you are using WordPress to run your site, choosing the right theme will go a long way towards helping you accomplish this.

Add privacy policy, terms of service, and FAQ pages to your website. Not only will the addition of these pages (and making sure you link to them from each page on your site), signal credibility to the search engines, it will also show your visitors and potential customers that you are serious about what you’re doing.

Social signals are another important part of trustworthiness. We are social creatures who look to others for cues on who we can trust and who we should avoid. Set up social media profiles to go along with your site. Build your audience there and share your best pieces of content regularly. As others like, comment, and share, your credibility will start to go up.

Last but not least, work on credible content and only try to get links to your site from credible sources. It may be tempting to go on sites like Fiverr to buy traffic and links, but it will likely do little good and hurt you in the long run. Instead, build that reach and those links organically and over time.

Written by Paul · Categorized: SEO

Reader Interactions

Comments

  1. Julie JordanScott says

    April 7, 2020 at 12:36 pm

    Such important information here – trust in all aspects of life is critically important. I’m realizing I had a lousy experience with my designer and I have allowed that negative, not trusting experience to filter into the rest of my experience… and it is time to change that.

    Reply
    • Paul says

      April 7, 2020 at 3:52 pm

      Sorry to hear that – you are right – time to turn it around. You are in control. You go get it, Julie!

      Reply

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