Nowadays, people always have their phone with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, when done correctly, is a lucrative marketing strategy: you know you can always reach your subscribers quickly. SMS marketing messages have a 98% open rate. In fact, 90% of people […]
Market Your Business on a Shoestring Budget
Behind every successful business is a good marketing strategy. But sometimes, your budget is tight, and you can’t afford to spend the big bucks on advertising. When this happens, it’s easy to cease all marketing efforts. But a small budget isn’t a good reason to neglect your marketing. There are many ways you can keep […]
Factors That Affect On-Page and Off-Page SEO
Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales. Of course, the opportune place to be when someone is looking for the types of products, services, or information […]
Planning Your Email Marketing
On a training call today, the question was asked about the best way to start planning your email marketing. It was a great training so I decided to post some information about that here! Your best chance of success with email marketing is to create a plan based on the products that you want to […]
Abandoned Blogs
Let me come right out and say it – I am guilty of what I am about to write about! So make sure you do as I say, and not what I did. Just like an abandoned home pictured here, visitors to your website may feel that you have let your site dwindle away and […]