Although we all know that our marketing emails deserve to be opened as soon they are received, sadly most of them never will. In an average week, I receive too many promotional messages in my inbox and have actually clicked on only one or two over the past year. Although you might think this is […]
List Building
Crucial Tools for Building Your Mailing List
If you understand the importance of mailing lists and can answer the question, “Why a Mailing Lists?“, the next question is how you go about building one of your own. Essentially, you are going to need two things: a website and an autoresponder. A website is something that you should hopefully already be familiar with. […]
Why a Mailing List?
Building a mailing list can be one of the most effective ways to increase your turnover and profits as an online business. That’s because each email on that list represents a potential customer to market to and to sell to. Depending on the value of your product, this can represent a lot of money. The […]
What is Double Opt-In and Why Does it Matter?
When you get an autoresponder, you will gain access to a large number of different features and options. Autoresponders can be used simply to send bulk emails but more than that, they can also be used to handle subscriptions, to track data like open rates, and much more. And one of the most important features […]
How to Write Emails That Will Get Read
Want to write the perfect email for your list? There is no such thing of course, and the ideal message is going to vary from person to person and brand to brand. That said though, there are certainly some ‘best practices’ to keep in mind when you are coming up with your emails and that […]