Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in […]
Business Building
Want to Do Your Own Company Branding? Understand the Color Wheel First
Company branding is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer but it’s not exactly simple. Let’s dive into an […]
3 Things Your Business Plan Must Have
Businesses of every type, online, businesses, brick-and-mortar stores, and even coaches, need a business plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan. First Step: Focus. When you create a business plan you need to […]
3 Ways to Find Out What Your Clients Want From You
In past blog posts, I’ve discussed repurposing your content and providing products that you’re clients and audience want from you. However… don’t repurpose without a plan. Let’s place the focus back onto your ideal client and find out what type of information they want and how they want to receive it. Step One: Analyze Your […]
Turn Your Content into Cash with a Three-Part Sales Funnel
Your business should have a sales funnel! This is a visual representation of how to attract people into the business and convert them into paying customers. After all – who does not want more customers? The term ‘sales funnel’ is a big buzz word lately yet so many business owners procrastinate or are scared to […]