Company branding is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer but it’s not exactly simple. Let’s dive into an […]
Key Questions to Ask Your Graphic Designer
Finding the right graphic designer to handle your company’s branding and any other smaller projects is extremely important but also daunting unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may be very different […]
Being Authentic: Buzzword or Accurate Advice?
People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself. What is authenticity? Other than being a commonly-used buzzword these last few years, […]
3 Things Your Business Plan Must Have
Businesses of every type, online, businesses, brick-and-mortar stores, and even coaches, need a business plan. Don’t think you can skip by on this important step because you offer a service instead of a physical product. Every business can benefit from a business plan. First Step: Focus. When you create a business plan you need to […]
3 Ways to Find Out What Your Clients Want From You
In past blog posts, I’ve discussed repurposing your content and providing products that you’re clients and audience want from you. However… don’t repurpose without a plan. Let’s place the focus back onto your ideal client and find out what type of information they want and how they want to receive it. Step One: Analyze Your […]