The rise of digital technology has leveled the playing field in marketing, bringing powerful tools previously reserved for big corporations into the hands of local businesses. Among the most influential of these tools is video marketing. However, just because the medium is available doesn’t mean it’s easy to master. There are potential pitfalls and best […]
Marketing
How to Use Email Marketing Like a Pro
As a local business owner, you know the importance of building strong customer relationships, driving sales, and increasing brand awareness. One of the most powerful tools in your digital marketing arsenal is email marketing. In this article, we’ll show you how to use email marketing like a pro, with tips and strategies that will help […]
The Digital Decade – The Past, Present & Future of Digital Marketing
Digital marketing has come a long way in the last decade. From the way businesses connect with customers, to the tools and strategies they use to drive conversions, the landscape has changed dramatically. If you’re a local business owner, it’s essential to understand the changes that have occurred, as well as what still works, what […]
Why Every Business (Including Yours) Needs Digital Marketing
It’s probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business on a daily basis, leaving you with little to no time to concentrate on marketing. But marketing has evolved. And that’s a scary thing to a lot of business […]
Low Budget Marketing Ideas
Getting the word out about your small business can be harder than you thought because you don’t have as much online visibility or resources as you thought you would (like budget or time). But don’t worry, there are many cheap ways to improve the marketing results of your business. Even if you don’t have much […]