Digital Maestro

Harmonizing Your Online Strategy

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On-Page SEO & Off-Page SEO

As mentioned in the previous post, SEO: A Beginner’s Guide, SEO is the art of getting your web content highly optimized so that Google “likes” it. So how do we optimize your website? 2 very important ways are On-Page SEO & Off-Page SEO. These two types of optimization techniques (also known as On-Page optimization and […]

Break Up Your Content

Let me ask you something… How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it […]

Blog Post Length: How Long Should Your Blog Posts Be?

Every few months we get some new advice from a blogging guru saying that our blog post length needs to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. Let’s talk about this. How long should your blog posts really be? The […]

WordPress 4.5 is out! Upgrade Now!

WordPress 4.5 is the latest version of WordPress! Version 4.5 , named Coleman (in honor of the jazz musician Coleman Hawkins) is available for download or update in your WordPress dashboard! WordPress 4.5 Features include: Inline Linking Stay focused on your writing with a less distracting interface that keeps you in place and allows you […]

Keep Them Waiting For More – Using Foreshadowing to Create Anticipation

There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial […]