As mentioned in the previous post, SEO: A Beginner’s Guide, SEO is the art of getting your web content highly optimized so that Google “likes” it. So how do we optimize your website? 2 very important ways are On-Page SEO & Off-Page SEO.
These two types of optimization techniques (also known as On-Page optimization and Off-Page optimization) help you get ranked in the search engines. On-Page optimization deals with the things you can tweak and modify on your own website to make it more relevant to Google searches.
Off-Page optimization deals with interactions with websites outside of your own. This could be in the form of getting backlinks or social interactions, which we will go into more detail about later.
SEO trends are constantly evolving. That is because people are constantly finding ways to exploit SEO and make their websites on top of the search ranks. But Google is a smart company, and they have a team that constantly evolves Google’s algorithm to make sure that searches remain relevant and not bring spam sites in front.
People who exploit SEO in the wrong way are called “Black hat SEO” artists and their practices should be avoided at all costs. That being said, let’s dwell deeper into SEO the right way and how we can start applying it to our businesses immediately!
As mentioned earlier, on-page SEO optimization deals with the things you can edit on your own website to make your web content more likable by Google.
The first thing you must know is keywords. In short, every page should have about 2-5% keywords density. So sprinkle your keywords where it’s due but don’t overdo it.
For total optimization, keywords or key phrases should be present in the titles of blog posts, the first sentence of the first paragraph, and also at least once in the body.
Keywords should also be bolded or italicized every now and then. Links should be worded with anchor text links (keywords and phrases).
Also, onsite linkages is highly recommended. Meaning, you should link blog posts and pages together if they are relevant. These small steps contribute to SEO and should be applied when convenient.
One more thing about on-site SEO, people say that images don’t contribute to SEO. I beg to differ. Images should be given alternate texts or descriptions. You can also link images to blog posts.
Stick to these good practices and you’ll be on your own to free traffic,
Off-page optimization deals with the stuff outside your website that can contribute to SEO. One of the main components of off-page optimization is getting backlinks. Backlinks is one of the main components of offsite optimization.
A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. The key is to get as many high page rank, RELEVANT websites linking back to you.
Quality over quantity, ’nuff said. So it would be a good idea to scout around your competitors’ websites and request a link exchange.
Another important component is social interactions. As I said, Google’s algorithm changes from time to time, and recently they implemented a new ruling that social interactions are important for SEO. This could be things like sharing on Facebook, Twitter, comments, etc.
The world is connected to everywhere now, not a stand-alone component.
Knowing how you can implement both On-Page and Off-Page SEO techniques, which ones do you need to work on for your website? Leave a comment below and share your ideas on how you will be doing that!
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