Yesterday, I talked about using Twitter as a Marketing Tool. Today, I will go into detail on how to do this. This is a start to the discussion since there is a lot that we can talk about.
Basics Of Twitter Marketing
Like any business, you must have a clear game plan or marketing plan or you may find yourself spending plenty of precious time using Twitter but seeing few results. Remember you are using Twitter for marketing and not a casual, fun, and personal tool.
One thing you can do, is to think of specific keywords in selecting your Twitter username. Keep it easy to remember and spell. For personal branding, your own name works wonders. Also, don’t forget to think keywords in your short bio. People will often find others on Twitter by searching keywords in Twitter Search. Choose a good picture of you for the image because most people remember faces well. Never leave your image as the default.
When your account is set up be sure to start tweeting (status updating) right away. Don’t be picky. Just start sharing. It’s important that you have some updates on your Twitter page before others see it. Remember, content is king. Tweet links to your videos, articles, blog posts, audios, or anything else interesting to your target niche market.
Once you have a huge following be sure to post content regularly. Since you can post to Twitter via cell phone and WordPress, new tweets can happen even when you are doing something else.
Building Your Twitter Page
The first thing you must do as get an account at Twitter.com and setup your profile page ASAP. Use a custom twitter background instead of those templates (a big no-no). On your profile page, put up a quirky yet description about yourself or your business that gets people curious about you. For example,
For your custom twitter background, you can use a glamour shot and design graphics that display your business logo, website/blog url, Facebook fan page URL, and email so that people can contact you easily.
Try not to put your images too far to the side of the page as certain browsers with different resolutions will cause the details to be hidden.
Don’t put it too center either because the tweet box will block it!
Also, use a clean, simple design so that people who visit your twitter page can have an enjoyable experience.
Once you’ve got your Twitter page up and running, it is time to start getting followers!
How To Get More Twitter Followers
In the beginning of your Twitter campaign, you can click “find people” and via Gmail, Yahoo, or AOL you can find friends who already use Twitter.
Find and follow the leaders in your niche by scouring the many Twitter user directories. Be prepared to spend time observing these leaders and the various social orders within the user base.
These observations will help you to find the leaders in your niche. Pay particular attention to these trendsetters/influencers.
Befriend as many of your competitors as possible, but do not forego the small guy as they tend to be quicker to repost your messages. These relationships should be nurtured over time and a few may well lead to some kind of joint ventures in the future.
Another simpler way of getting followers fast is simply promoting your Twitter on your blog, Facebook fan page or email lists of people who are already following you. Tell them that they can get the latest updates and news (as well as special offers) by following your Twitter.
In short, join the conversation and get involved in your community! That is the fastest way to build a huge following.
Come follow me on Twitter @WPSiteHelp and I will follow you back!
Anna Maria Junus says
This is something else on my list I’m going to have to do. I have the Twitter account. I just don’t use it.
No rush… You can get to it on YOUR timeframe – don’t let me force more work on you 🙂
Is there a way I can add Mama’s Minkys logo and info on my personal Twitter or do I have to make a separate account? I don’t use Twitter often except for sharing blogs, maybe I should be doing more.
Yes you can! You can change your header image if you want.
I liked your tips for Twitter Paul.I lie Twitter a lot
I hope you can pull a nugget or two out, Amrita.