48 Social Media Post Ideas for When You Have Run Out of Things to Say

Running out of things to post is the most common reason a local business goes quiet on social media. Not lack of time, and not lack of interest. It is opening the app, staring at the empty box, and having nothing to say.

The fix is having a list to pull from so the decision is already made. Below are 48 ideas, grouped by the job each one does. None of them require a camera crew or a marketing budget, and most of them use something you already have.

Show the People Behind the Business

This group outperforms almost everything else for local businesses, because it is the one thing a national competitor cannot copy.

1. Photos of your employees
2. A behind the scenes video of your business
3. Company accomplishments and milestones
4. Historical info related to your business, such as throwback photos
5. Company culture posts
6. Live videos
7. A day in the life post
8. Photos from recent company events
9. Job listings
10. Hiring announcements

Let Your Customers Do the Talking

Anything a customer says about you carries more weight than the same words from you. Ask permission, then use their wording rather than tidying it up.

11. Content your customers have created about your business
12. Case studies from customers
13. Customer reviews
14. Testimonials

Teach Something

The fastest way to be worth following is to be useful. Every question you answer on the phone is a post.

15. An infographic
16. Valuable information from other people in your field
17. A tutorial video on a common problem
18. A tip or trick that solves a small challenge
19. Industry related news
20. An answer to a commonly asked question
21. Links to free resources
22. An industry related statistic
23. Links to valuable tools
24. Expert insights into a topic
25. An industry related prediction

Start a Conversation

Posts that ask for something get replies, and replies are what make the next post visible to more people.

26. A poll for your followers
27. A question for your followers to answer
28. An invitation for customers to ask you anything
29. A request for customer feedback
30. A comment on a trending topic

Promote Without Being Pushy

Selling is allowed. The ratio is what matters, so keep this group to roughly one post in five.

31. A video promo for one of your products or services
32. Information about upcoming events
33. Giveaways
34. Links to promote email signups
35. Product reviews
36. Promotion of a partner business
37. Favorite product recommendations
38. Links to sales and specials
39. A sneak peek at something coming
40. A creative use for one of your products
41. A straight promotion of your products and services

Easy Wins for the Days You Have Nothing

Every one of these can be done in under ten minutes with something that already exists.

42. A link to your newest blog post
43. A link to an older blog post that still holds up
44. A weekly roundup of helpful things you found
45. Inspirational quotes
46. Inspirational images
47. Holiday and seasonal posts
48. A thank you to your followers for something specific

How to Actually Use This List

Do not work through it in order. Pick one idea from each group and schedule four posts for next week. That gives you a mix without any planning, and the mix is what keeps people following you.

Then pay attention to which ones get a response. Engagement tells you what your audience wants far more reliably than guessing does, and after a month of this you will know which two or three groups are worth most of your effort.

If you want more where these came from, here are more content ideas, and ten Reel ideas if video is where your customers are. When you are ready to stop working post to post, building an actual strategy is the step that makes all of this repeatable.

If keeping up with it is the problem rather than the ideas, that is what Social Maestro is for. We write and schedule the content for you, so the empty box stops being your problem.

Let Social Maestro Handle Your Posting

This post was previously published and has been updated for content and relevancy.