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Feb 12 2021

How to Avoid the Spam Filter and Get Into the Primary Inbox

One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content.

Today this has become even harder though. Now we not only have spam boxes but also ‘social’ and ‘promotional’ boxes that further segregate our messages and make it hard for any of our messages to gain attention.

The good news is that there are strategies you can use to combat both these issues. Read on…

Language

One of the first and most important tips for avoiding the spam box is to make sure you avoid using the kinds of words and phrases that computers associate with spam. This is similar to the way that Google looks for keywords, except this time the keywords are a bad thing. Examples of words to avoid include things like ‘buy’, ‘free’, ‘discount’, ‘hurry’ and ‘Viagra’. Hopefully, that last one isn’t something you would be writing about anyway (but depending on your niche or market, you might!).

Structure

If you want to get into the main inbox, then it is not enough to ‘not look like spam’ – you now need to also ‘look like a personal message’.

To do this, you should take advantage of the feature in your autoresponder that allows you to use the recipient’s name in the message. Likewise, try to structure your message more like a conventional email. That means saying ‘Dear [Name],’ and ending with ‘Best regards,’.

Likewise, you also need to avoid including elements that a client will associate with a promotional image or that will make you look less like a genuine correspondence. That means avoiding using too many hyperlinks – keep it to just one – and it means avoiding using big images.

Sender Reputation

The most important thing to do though is to make sure that you are focussing on delivering great value over time. If you do this, then people will open your messages and they will actually read them. This will help to improve your ‘sender reputation’, which in turn will mean you don’t get blacklisted.

And while you’re at it, why not ask your readers to ‘white list’ your messages and add them to the main inbox? Sometimes the best solutions are the simplest ones!

Written by Paul · Categorized: List Building · Tagged: And, and Get Into the Primary Inbox, Avoid, Avoid the Spam Filter and Get Into the Primary Inbox, Filter, Filter and Get Into the Primary Inbox, Get, Get Into the Primary Inbox, How, How To, How to Avoid, How to Avoid the, How to Avoid the Spam, How to Avoid the Spam Filter, How to Avoid the Spam Filter and, How to Avoid the Spam Filter and Get, How to Avoid the Spam Filter and Get Into, How to Avoid the Spam Filter and Get Into the, How to Avoid the Spam Filter and Get Into the Primary, How to Avoid the Spam Filter and Get Into the Primary Inbox, Inbox, Into, Into the Primary Inbox, Primary, Primary Inbox, Spam, Spam Filter and Get Into the Primary Inbox, The, the Primary Inbox, the Spam Filter and Get Into the Primary Inbox, to, to Avoid the Spam Filter and Get Into the Primary Inbox

Reader Interactions

Comments

  1. Florence Callender says

    February 12, 2021 at 5:34 pm

    Thanks for this short but valuable information. I will certainly pay greater attention to the messages I send out.

    Reply
    • Paul says

      February 22, 2021 at 7:40 am

      You got it, Florence!

      Reply
  2. Anne Zarraonandia says

    February 12, 2021 at 6:11 pm

    Thanks Paul! It seems like I’ve been training my spam filters across many mail services and some are better than others. I have been told that some of my personal mail has ended up in my friend’s spam folders. Thanks for tips on this endless challenge!

    Reply
    • Paul says

      February 22, 2021 at 7:39 am

      Email delivery is getting harder and harder these days due to the spam filters that companies put in place. Keep at it, Anne!

      Reply
  3. Heidi Albertson says

    February 12, 2021 at 8:28 pm

    Thanks for the information. I have thought of these words with FB but hadn’t considered them with email. Thanks.

    Reply
    • Paul says

      February 13, 2021 at 4:57 pm

      They are just as important for email! Keep them in mind.

      Reply
  4. Dr.Amrita says

    February 13, 2021 at 2:40 am

    This was very helpful Paul.Email opening rate is crucial.

    Reply
    • Paul says

      February 13, 2021 at 4:55 pm

      You are welcome.

      Reply

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