If you are looking for a way to increase your free traffic to your site, consider using your blog. Your blog could be a powerful tool that you are under utilizing.
SEO remains king when it comes to organic search traffic. Your niche will have some popular search terms within it. The more of those you include in your blog the more organic the leads to your blog will be. However, if you include too much text on the main page of your blog, it can be more harmful than good.
Free Traffic Using Your Blog
Use your blog to write about your niche. It doesn’t matter what the niche is, make sure to find out what keywords and keyword phrases are trending in that industry or niche, and then make sure that they are included in your blog posts.
You will want to make sure that your blog has backlinks to your website that are highly visible. The blog is going to help to increase the visibility of your website and the amount of traffic that your website gets.
Blogs are a form of Social Marketing
Blogs are a form of social marketing. They are often far less formal than your site and share information about your niche whether that is the postings of an expert, opinions about a product/service, information about products or just about anything else that is relevant to your niche. It allows visitors to leave comments and to share your blog posts through other social media channels.
That means you need to give your blog the correct attention. Everything you post should be of quality and it should engage the reader. Doing so means your visitors will return and they will want to share your blog with others that they know. In turn, the number of people that jump from your blog to your website should also increase.
Your blog is an excellent gateway for you to enjoy an increase in traffic on your site, so why not put it to work today? Make sure you follow these steps as outlined above to get Free Traffic Using Your Blog:
- Include popular search terms that are RELEVANT to your blog post
- Write about your niche – hopefully you are already doing this!
- Get Back Links to your site
- Help your blog post get social – engage with your readers via your comment section. Readers are grateful when you reply to their comments.
- Always post Quality information!
Are there other techniques you use for getting blog posts? Share them below in the comment section!
Jeanine Byers says
Hey, Paul? Are there free ways to find the keywords you need? I just realize I have not done this yet!! SO glad to have read this post. Also, can I sneak in this question one more time? Can one of your external links be to another website you own? (ducking, because I missed the teleclass)
Yes! You can certainly link to another website of yours! I have done that many times.
For keywords – check out Google’s Keyword Planner – you can it! (and look at that… I just linked to an external website!)
You can also use keywordtool.io.
I will check that out! Thanks
Barbara Radisavljevic says
Right now my blogs are my businesses. I once did sell physical products and used my blog to help with that, but I finally shut that website down. Now the products are the blogs, and since some have similar topics, I do interlink them when appropriate.
Linking together is a great way to get the awareness you want. Nice job, Barbara!
Roy A. Ackerman, PhD, EA says
That is the primary reason most folks have started blogs. (I also think it’s the primary reason most folks abandon blogs- they thought it would work overnight and not take much effort to maintain.)
BOTH are correct statements, Roy! Having a website does take some effort! You are correct.
When you say to use popular terms do you just mean within the text or tagged words and phrases. I tuned in late to the last webinar and I think I missed this!
You want to think about the words and terms your visitors are looking for – these are the words you want to include in your text and tagged words and phrases!
Great post Paul. Really good clear explanation of what is a back link. Especially for people that don’t quite understand the difference, you have given good examples.
Glad you learned something from it. Any other questions? Just ask!
Kebba Buckley Button says
Paul, thanks! All important points! I’ve been getting more recognition from search engines since the beginning of this month’s Ultimate Blog Challenge. Thanks again!
Great info Paul! I find I’m using keywords more and people have actually mentioned in comments that’s how they found me.