Recently, a few people have written and asked about the difference betweenOn-Page vs. Off-Page SEO. While I have written about this before (see On-Page SEO & Off-Page SEO), it is always helpful to hear it again, especially if you are not familiar with this topic. When you are selling a product or service, you’ll need to produce a great amount of traffic.
One of the keys to a successful website is traffic. When you are selling a product or service, you’ll need to produce a great amount of traffic. Traffic is the number of visitors and visits a website receives. It is the term for the number of people and possible customers. Your business presence online is a great factor in selling your product or service.
One way to increase your audience is to make sure that right people see your offers. The more accurate your identifying these people is, the more you’ll be able to focus on the right traffic. Therefore, optimizing your websites to rank higher on Google will typically get you a boost in traffic.
You can read the official guide from Goggle, Search Engine Optimization Starter Guide for a more in-depth study on this topic.
On-Page vs. Off-Page SEO
Search engine optimization (SEO) it is the process of getting free traffic (also known as organic traffic) from search engines such as Google, Bing, Yahoo, etc. When you are marketing online, search engines prioritize your website for certain keywords and related terms than your competitors. This means your on-page SEO needs to be right.
However, your off-page SEO is significant as well. Let’s look at the differences between on-page vs. off-page SEO, so you can make sure you are addressing both of these critical traffic magnets.
Below you’ll see the definition off the two SEO techniques and know the difference between on-page and off-page SEO.
Every element on your website is a factor in getting traffic from search engines, be it negative or positive. When we talked about on-page SEO, this is its description. Your tags, keywords, image captions and the words written on your website all contribute to how search engines know exactly what your business is about, what your products or services do that you have to offer, and what search terms and keywords should be sending people to your site.
Off-Page SEO are influences that are not from your website. Many outside factors like your efforts in social media marketing, pay-per-click campaigns and backlink generation all happen outside (or off) your website. However, they have sizable impact on the search engine results. While in tradition, business owners prefer on-page SEO as means of getting traffic, off-page SEO also plays an important role in driving traffic as well.
Considering efficiency, small and large businesses need to undertake both on-page SEO and off-page SEOs. The most consistent, dependable traffic always comes with a cost. For an almost consistent guarantee flow of traffic, nothing beats buying the traffic (Facebook Ads, Google Ads, etc.) However, free traffic means you’ll have low marketing expenses! It is possible when you get your on and off-page SEO efforts right. However, it is usually something that builds up over time.