With all the different social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than it is to attend real-life functions and talk to people in your community. However, if you depend solely on social media for your marketing, you’re missing […]
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Why You Need Relationship Marketing in Your Marketing Plan
Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing and without millions of dollars in your advertising budget, not a single soul would know you have a business, never mind want to make a purchase with you. Why? Because […]
How Often Does Your Audience REALLY Want to Hear from You?
Ah, the age-old question – “How often should I email my list?” When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences. Almost everyone has a […]
Stretch Yourself Challenge
I have been busy this month of September. Actually, it is amazing to me that it is already September! It is almost clichè at this point to say it… 2020 has been a heck of a year! It seems on one hand that a blink ago it was March. On the other hand, it seems […]
How to Get Current Customers to Refer You to Others
According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products […]