Writing from scratch requires a lot of time and energy. You outline some posts, but then you feel like it’s just not right, and you decide to delete it. Some days generating ideas doesn’t come easy. On those days, re-generating does.
Sometimes, the things we want are already around us, we just don’t see it because we’re too focused on some other things. You don’t always need to come up with something new. How about taking something old, and making it new again? You can spare some thinking for yourself, recreate old content, have fun around it, and come up with something much better.
Time is a valuable resource, especially when it comes to the internet. You can breathe new life into old content and continue to gain value from your previous posts. Repurposing old content (aka making new articles out of old content) has its benefits:
- Making articles out of old content, you already have a head start on the creation process.
- As Salma Jafri briefly defined it, “Create less, promote more”
- Save time, save old content
Every time you create something, whether it’s for a client, a project bid, a new marketing endeavor, or even just for fun… you’re planting the seeds for hundreds of web articles. Just imagine all of the articles that can spring forth from things like:
- writing drafts that weren’t used-old websites or blogs that you ended up scrapping
- eBooks that you once published which are now out of date (at least some of the info has to be relevant still!)
- samples you created for job bids that didn’t pan out
- old creative projects that you never finished
- other articles
Just make sure that in reworking old content, you aren’t violating any Nondisclosure Agreements you may have established with other people, and that you aren’t plagiarizing already published content. By doing so, you can save some time, and freshen up your content!
Note: this post was previously written and, well, you guessed it… it was updated and recycled!