Many people are using pictures on their websites and do not realize that they are stealing images. A great blog post always has an image or two associated with it. That is what helps draw people to your site and to read your post.
The “good news” is that the internet has LOTS of great images out there. A quick search on Google and then click on Images and BINGO! What more can you ask for?
The “bad news” is that doing that can be illegal. If you use an image this way, you are possibly stealing images. Let me get on top of my soapbox for just a minute and yell this out (excuse me for this…)
It is true! You cannot use whatever you find. Those images are OWNED by someone and you cannot just swipe them.
Just like you cannot buy a CD and make copies of that CD and sell them. It is illegal.
There are websites that will let you purchase a Royalty Free License to use the image. Usually, this will cost you about $1 USD (and up to $20 per image) and will let you use it on your website as many times as you want. There are some restrictions (depending on how they license it) so make sure you understand what you can and cannot do (for example, you can put in your site, but you cannot sell it to others).
Many of these sites that sell licenses also allow you to download a “proof” or a “comp” copy that has a watermark on it. This type of image looks like this:
I have seen people use these images as their actual image and try to say it is ok to use the watermarked image claiming that it is advertising for the stock photo company. This is NOT the case! This is STILL ILLEGAL. You can only use proof images without a license during the development of a site. Once it is live, you need to purchase the license and remove the comp version.
Stay tuned for tomorrow’s post when I will share some great resources that you can use to get FREE images that you can legally use!
It won’t be some legalese that you cannot understand. I have created a list of sources you can use:
If you already have a source, leave a comment below and share it!
You can see Part Two here: Where Do I Get My Images?
[Note: this post was updated on 2 Jan 2020 to be more relevant.]
A friend of mine was sued. Thanks for reminding me to spread the word!
It can be a very costly experience, Margit! Come back tomorrow for the list of resources!
I have been paranoid. I usually only use mine and http://www.MorgueFiles.com as I understand theirs to be free. Otherwise I’m clueless. I still have a lot to learn. Looking forward to your next post. Thanks.
Tawnee –
You are SAFE! Well, while using MorgueFile, that is. I use them a lot and love the selection for some types of images. Thanks for stopping by!
Excellent point! So many people are simply unaware of their major error. We pay for ours unless they are listed on a free site. http://www.CreativeCommons.org + http://www.MorgueFiles.com are both great sites to find some free images. But, you still have to watch out and credit your sources – Always! 🙂
Great sources, Janelle! I use them both.
As for ALWAYS crediting your source, it is a safe practice, however, not ALWAYS necessary. That is when reading the licensing terms is important.
It is also not okay to take photos from a competitors website of a product made by said competitor and then sell copies of that product on your own website. I actually had to explain this to a man that had downloaded photos from my website and uploaded them to his Facebook page and was passing off our work as his own. He genuinely did not see the problem.
That is tacky and NOT ok to do, Kandas! It is all about the educational process! Some people simply do not know!
I too tend to use my own images, but I love the creative images on Flickr and also use them — only by following their guidelines on appropriate use which includes the link back to their Flickr account and credit for the photo by name and artist. I think using book covers is OK, again IF the link goes back to the author’s site with an explanation. Looking forward to your post tomorrow!
Images posted on Flickr that are posted under the Creative Commons license (i.e., the photographer gives permission to use the images) is a great place to use images.
Using a book cover can be tricky. Book covers, unless they are very old, usually carry copyright-protected designs, and photographs of them may not normally be copied and posted. This makes a book review site difficult to maintain since having the book image is a good idea! I’ll touch on this in Part 2 of this series.
I totally understand this, but its so hard cause there is some memes I’d like to use and various other little signs. I am really good though anymore on just making my own images.
There are a lot of memes that crack me up! The easiest thing to do is make your own (good thing you are getting good at it!)
Great subject matter! I will be looking forward to tomorrow’s blog as well. Also, is there a difference using Pinterest? A lot of people use those photo’s. I was wondering if the same rules apply. Thank you.
According to Pinterest’s Terms of Service, “you represent and warrant that: (i) you either are the sole and exclusive owner of all Member Content that you make available through the Site, Application and Services or you have all rights, licenses, consents and releases that are necessary to grant to Cold Brew Labs the rights in such Member Content, as contemplated under these Terms;….”
When someone pins an image, Pinterest actual stores a copy of the image on their own servers, not just a small thumbnail of the image. I won’t get into that now, however, that is a BIG deal because another copy exists that is out of the original owner’s control.
So, in layman terms, probably not!
Thank you! 🙂
I look forward to your next post, too. I use my photos (perhaps 95% of the time) or photos of people I know, where I have asked their permission. But, there are many posts where I need some other source, and I’ve been concerned about using something I shouldn’t and getting into trouble because of it.
You are always pretty safe when you use your own images! Careful if you have someone’s face, however, and they may not want to be published! If you use that, they might not be happy and legal action can result.
Great advice, Paul…
Too many fall into that trap only to be visited by a letter in a month, or two, or five…
Or a year, or two years… I agree, Roy!
I use morguefile.com free photos. Not great quality, but I can usually get what I need.
I have had a lot of success with MorgueFile.com Cathy. Either a get a lot of images to select from, or nothing. All depends on how I search. As for the quality… I like they are all large files that need to be resized – that makes the images more flexible. Bigger size usually means better resolution as well.
I try to use as many of my own as possible but when I need more pictures I first shop Morguefile for free photos, if I find nothing there that fits the blog I also have an account at 123rf where I pay a dollar a photo. (I always buy the smallest one because they are only a dollar. Even then, I have a page where I list any copyright info they give me. With all that, I really am never to happy if it is not my actual photo..I just worry that I won’t do cross all the tee’s and dot all the I’s when using someone’s work.
Great point, Chef (I have always wanted to address someone like that – thank you!)
Something to keep in mind – when buying images for your website, you need not get the largest XXL size – typically the X-Small size is sufficient for your site. If you want to use the image in printed works (like a flyer or a brochure) then you might want to increase the size.
I am guilty. I always give credit though. Does that help? Should I remove the images? I use to always use my own photos until I noticed others using images off the web
If it were me, I would remove them. If I made a copy of a Rolling Stones CD and gave it to you and wrote, “This is a recording by the Rolling Stones,” I am still guilty of copying their music.
Great post Paul. Pixabay is another good image site.
Thanks for the comment, Deja – Did you see it is already on the list of the next post?
Sure did 🙂
Thanks for sharing! Ever since I started my blog and my business page I have relied on uploading my own content when possible. I have not thought about licensing my own work, which I should really consider. Not sure anyone would want to use my crudely drawn pictures, but you never know 😉
Thanks again for sharing!
You are right, Angel – you never know! If you market it the right way and for the right price, I am sure you can find a niche of buyers! Good Luck!
Great post, in the 5 years I’ve had my blog, I’ve only used my own photos.
That is awesome, Martha!
Great article and thanks for the reminder. I tend to get most of my images at Flickr. They have such a good selection. I’ve never heard of http://www.MorgueFiles.com as someone mentioned above. I’ll check them out too. Thanks!
WHen using images from Flickr, Jeanne, make sure you only use the ones you are allowed (You probably do). MorgueFiles is great!
I try to use only my own images (usually photos taken with my own camera). The only time I use other images would be my motivation monday posts which are either from FB or Pinterest (with the image link function)and I generally acknowledge where I have gotten them from. I hope that isn’t illegal?
Take a peek at the follow-up post to this one, Patricia. You never know…
Really good information here. One of the newest sources for me is dollarphotoclub.com
Thanks, Howard! I will check that one out!
Very useful article. Thank you for sharing this Paul. 🙂
Thanks, Vinitha! You can never be too safe out there. It is too easy to track and find images that people are using. Thanks for stopping by!
thank you for this article. As a photographer who has seen her photos on another person’s website, I deeply appreciate it. In the ‘olden’ days, when you NEVER gave your negative to anyone, it was easier to keep control. It is very true that people now think that EVERYTHING that is on the internet is free. Untrue. EVERYONE deserves to be compensated for the work that they do.
Thank you for making it clear.
All I have to say to that, Francesca, is, ‘Amen!’
Great Post as I have seen so many folks use images that they have come across and in reality they weren’t licensed to use it. I pay for all my images or make my own and I have literally found my images being used. I can’t wait to see part 2.
Thank you
Using your own makes you COMPLETELY safe (for the most part!) Honestly, I am not sure if you (or I or anyone) can take a picture of something copyrighted and use it. For example, I do not think I could take a picture of Mickey Mouse and start selling it or using it in a design… I play it safe and do not worry about that – I just stay away from it!
I get my Google images under the usage rights heading of search tools -> usage rights -> labelled for reuse.
I used to do that well, Francene. I also used to go to social image sharing sites that permitted images to be used until I used one that the account owner was NOT permitted to use. Since it was on one of my sites, it was a LOT of work to resolve that issue. In fact, it was so much work that I said I would never again use a site like that.
A great reminder for us all. Is there any do’s and don’ts for using images that you have taken yourself?
If you took the pictures yourself, you are pretty safe to do whatever you want, Lee-Anne. However, depending on where you took the photo and who is in it, you may want to get a ‘signed model release.’ This is basically a form saying that the person in the picture gives you the right to use their photo however you want to use it. Generally speaking, if you took a photo in a public place (like a park, for example), you should be ok without a release. Disclaimer – I am not a lawyer or providing legal advice 😉 This is how I deal with my own images.
Unsplash.com has some beautiful quality free photos
Thanks, Alleta – I will check it out!
I use my own photographs because part of the mission of my blog is to share my photography. I am, however, looking forward to part two because, sometimes, I don’t have quite the right image. This is very useful and helpful information.
Glad you found it helpful, Alice!
I will admit to being very naive and using images belonging to others – when I initially started blogging back in 2011. I now use free images from Pixabay and sometimes from FreeDigitalImages (which require attribution).
It’s scary to think that I could lose all my hard work on my 3 blogs because I’ve used someone’s image illegally. I’m not willing to take that risk.
It is scary at how fast you can everything if a big company came in and saw you were using an image that you were not permitted to use with out a license!
Thank you for sharing this information, I thought as long as I gave credit it was fine to use the image.
You are welcome, Kelly! Be careful of taking something and just giving credit – that may not always be OK.
Excellent read! Looking forward to tomorrow!
The follow-up post is already ready for you, Jennifer!
Such important information. I usually use my own images or create on canva, sometimes with photos they provide that are copyright free. So important to be aware! Thank you!
Yes – you, me, everyone, needs to be careful in that way. Thanks, Julie!
WOW scrolling a long way to comment here…whew….wish others had to scroll through my comments- no- just could see as many comments as you have on my stuff! I’ll get there…..
Back to the subject at hand- I have used images from unsplash but as a photographer myself I prefer to use my own images- BUT I am someone who does believe in giving credit where credit is due and all. I only truly opt to use Unsplash or other sources when I truly don’t have any images to fit the piece I’m writing!
But today’s piece I had more than enough in fact with the exception of the one I took for today – I could have used a dozen other photos of my own to illustrate points!
I will sometimes go through my own pictures that I have taken and used that as the inspiration for what I can write about! IN this case, it is the reverse process… Select an image on my phone, and see how I can relate it to a blog post! No copyright issues that way!
Thanks for the reminder. I usually use my own pictures, Unsplash or Pixabay.
You can opt-in for the updated list of images. You will get a list of many more options to get images you can use.
Great reminder! Thanks for that. I love to use pexels.com for free images
That’s a good source!