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Oct 04 2020

Three Tips to Building Successful Business Relationships

If you’re the CEO of your business, you already encounter numerous relationships on a daily basis: with your business vendors or partners; with your employees; with your customers; with your prospective customers; and with your local community. In fact, it’s nearly impossible to run any kind of profitable business without forming a variety of relationships.

Here are Three Tips to Building Successful Business Relationships

  1. Always Be Authentic

Have you heard the phrase, “Fake it till you make it”? Some believe that you need to replicate a certain style or mindset before you actually reach that level of success, but can you do that and still show your authentic self?

People want to connect with you. They want to know what your life is like. They want and need to relate to you on a personal level so that you become more real to them. If you are authentic with your image and what you post, they in turn will give you their trust and, likely their money.

If you fake it too much or are caught in a lie on social media, your image can come crashing down. Instead of being a likeable coach, you’ll have a reputation as being a fake or not walking the walk. If you want to be trustworthy, earn that trust by building your relationships based on integrity and honesty.

  1. Listen Carefully

When building these relationships, remember that you are not the center of the universe. Even though you ultimately want people to purchase from you, new prospects will be leery of you until they get to know you. So preparing a sales pitch for any kind of networking event is a fruitless effort that will likely make people run from you.

Instead, show an interest in THEIR business or THEIR life. Once you ask one question, people naturally want to keep talking, especially if they are passionate about their industry and mission. Listen to them speak, tuck away interesting nuggets for a later time, and remember to send a follow up email the next business day, simply commenting how nice it was to meet them. At the next event, make a point of acknowledging them and start a new conversation.

This also applies to coaches who create products. Listen to what your audience wants and needs. What are they struggling with right now and how can you help them? Listening is a very important skill when it comes to business relationships as well as creating loyal customers.

  1. Share, Share, Share

Be careful…this does NOT mean to share too much information of a personal sort. This simply means keep sharing your knowledge, resources, free articles, and ebook chapters; anything that will be of value to your audience. By sharing information, you are building yourself up as an authority in that area of expertise and also showing what a kind and generous person you are. This evokes good emotions of happiness and kindness which, hopefully, meld with your online image and will endear you to many more prospects.

Written by Paul · Categorized: WordPress Online Strategy · Tagged: Building, Building Successful Business Relationships, business, Business Relationships, Relationships, Successful, Successful Business Relationships, Three, Three Tips, Three Tips to, Three Tips to Building, Three Tips to Building Successful, Three Tips to Building Successful Business, Three Tips to Building Successful Business Relationships, Tips, Tips to Building Successful Business Relationships, to, to Building Successful Business Relationships

Reader Interactions

Comments

  1. Cindy Rae Fancher says

    October 4, 2020 at 7:01 pm

    Paul this is great advice. No one wants to buy from the person we think we need to pretend to me. Even if they do they probably won’t want to repeat buy as they will come to know the real you.

    I am trying to be myself and let go of the fear that drives me to think I need to be otherwise, so I can have fun and as a result the people I cross paths with will to. I also understand now some will pass and that is ok! Thanks for the reminder to keep it up!

    Reply
    • Paul says

      October 10, 2020 at 10:24 pm

      I think it is always best to be yourself. To me, it is just so much easier when I am myself and not trying to be someone (or something) else.

      Reply
  2. Jennifer T. Locke says

    October 4, 2020 at 8:29 pm

    Paul, These are all great tips! I like the tip about sharing information. It’s especially hard to know where to draw the line when sharing information. This is one of the areas that I have to work on. Thanks for all the good tips!

    Reply
    • Paul says

      October 10, 2020 at 10:18 pm

      Let me know if you want some help in determining what that line is!

      Reply
  3. Amrita says

    October 5, 2020 at 11:54 am

    Trust goes a long way when it comes to building a business. Great post Paul. Authenticity generosity,trust are crucial.

    Reply
    • Paul says

      October 10, 2020 at 10:16 pm

      Absolutely!

      Reply
  4. Martha says

    October 5, 2020 at 3:49 pm

    Using these three tips is what kept our small business going for over 50 years. A few years ago we “retired” but customers kept asking if we can do “one more treatment” so needless to say we have not retired and don’t see it happening any time soon. It’s great when people call and let us know how pleased they are with our work.

    Reply
    • Paul says

      October 10, 2020 at 10:19 pm

      When do you have time to do all this?!?! You are always going! Keep it up!

      Reply

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