We are deep in the Ultimate Blog Challenge – actually, we are on Day 8. Each day, participants are provided with an idea of what they can write about on their site. Participants can use the suggestion or brainstorm for their own idea.
When you are trying to choose a niche for blogging, or you have chosen a niche but you need to come up with ideas for blog posts, then you need to learn how to brainstorm. Brainstorming is a great way to come up with a lot of topics in a short period of time. Everyone has a different way of learning, so their brains think differently. Here are a few different ways to brainstorm ideas for your blog.
Mind Maps — This way of brainstorming is for people who are right brained. If you’re right brained you’re more artistic and can think better in pictures. Essentially, a mind map starts with writing down a keyword in the middle of a piece of paper, then drawing branches out to other words, and more branches from those words. It starts looking a bit like a map. Do this for about 15 minutes without judgment.
Free Writing — This technique works well for left brain people who are more analytical and need things to be streamlined. Just start writing down a list of topics, giving some space in between so that you can write subtopics under each main topic. If you use the computer and a word processing program to do this it’s much more simple than pen and paper. Give yourself a time limit of 15 minutes to just write whatever topics come to mind.
Look at All Sides — Take your list of topic ideas and look at it from all sides. In literary circles, this is called “cubing”. A cube has six sides, so you need to look at each topic from six different points of view. The six sides of the cube stand for: Describing, comparing, associating, analyzing, applying and arguing (for or against).
Organize Everything — Once you have a list of topics, now you need to organize them. Chunk them together into like groups, and then look at your calendar and determine where these topics would best fit. Once you have the topics organized, you can finally get started on the implementation of your ideas.
Remember the 5 W’s — For each topic that you’ve come up with, to write about them, simply remember the 5 W’s from high school English class. Write about the Who, What, When, Where and Why of the topic. Finally, you can add in the How of any topic too and come up with a great blog post.
Research Keywords — Another way to come up with topics is to do some keyword research into your niche. The keywords themselves can become titles to posts, and even new products if you take each keyword and practice the 5W’s and cubing.
As you do any of these activities it’s imperative that you are focused on the audience and how they will view these topics. You may need to break them down if your audience are beginners, you may need to approach things from a new angle if your audience are seasoned professionals. Never forget who you’re writing for, and why. The purpose of your blog is as important as the topic.