If you’re doing any kind of serious business on the internet, you’re going to want to engage yourself in email marketing. But when you build an email list, and market to that list, you’re going to deal with email unsubscribers. And there are many actions to take about these unsubscribers and there are also ways to avoid them as well.
What I mean by email unsubscribers is that when someone joins your list, they opt in. They voluntarily choose to join, and because they have chosen to join, we also need to give them a method to leave if they ever want to. This is why you should have an unsubscribe link at the bottom of every email you send out.
Luckily, most autoresponders include this by default, but make sure that yours is easily accessible. The reason for this unsubscribe link is because if someone can’t get themselves off your list, they’re going to click the “report spam” button and then your email will be blocked to many other people. That’s why even though it seems a bad idea, you should have an unsubscribe link in case people would like to leave your list or even get off your list and then sign back up.
Now that you have an unsubscribe link, here is what you should do. As soon as someone joins your list, be very clear, be very upfront about who you are – what’s your website and what is your real name. Don’t send out emails under your website or company name. Send emails using your real first and last name. That way they will recognize these emails every time an email comes in.
Also, be very clear upfront about not just who you are, but what you do, what your sites are, what you’ll be emailing about and how often you tend to email. I can’t tell you how many times I’ve joined someone’s list who has emailed me once a month and then suddenly they changed to once per day and I get mad and unsubscribe.
On the other hand, I am a member of several emailing list who has soon as I joined, they told me they’ll be emailing me several times per week if not once per day. And because I enjoyed the content and I enjoyed the offers they sent me, I remained subscribed, simply because they were upfront about their offers and I knew what I was getting into. And the final thing you can do to minimize your email unsubscribers and avoid your list going stale is to email regularly.
It’s a simple fact that if you wait for longer than a month between emailing your list, you will lose a huge chunk of your subscribers and if you wait even six months you’ll probably lose almost all of your email subscribers. So email on a regular basis – at least once per week – to keep in touch. You will have email unsubscribers. That is just a fact of life, but the idea is to get new people on your list so that you build the list faster than it decays.
There you go! That is how to deal with email unsubscribers. Have an unsubscribe link, but be clear about who you are, what you are emailing about, how often and keep in touch on a regular basis. I know that emailing many times a week or putting together an autoresponder follow-up sequence seems difficult, but with some practice, you will get really good at it!