If you are reading this here on my website, I will presume that you are using WordPress. If this is not the case, then most of the following advice will apply but some of the specifics and details may be different.
Now that you have your URL and you’ve installed WordPress, you’re ready to start creating. The first thing to do? Think about the design you want to use!
But that doesn’t mean your web design. This won’t come until later. Instead, you’re going to focus on your logo first. Why? Because your logo is a crucial part of your branding and chances are that you’re going to want to use a web design heavily inspired by your logo. Your web design will probably use colors from your logo, it will probably use certain visual cues and this will help to create a consistent design language for your entire site. It’s a great starting point and it will make coming up with your design that much easier.
Creating a Logo
So how do you come up with your logo? The first stage is to recognize what makes a good logo. Critical criteria here then are:
It needs to be versatile and simple because you’re going to be using this in various different places throughout your online presence. Your logo will go right at the top of your website but it’s also going to go front and center on your Facebook page, it will be right up top on your Twitter page. And if you build an app then it will be there too. We’ll see later how important it is to have a strong presence on social media: and having a great logo will really make a big difference to that and will help to create brand visibility and loyalty.
In terms of originality, you need to avoid obvious clichés that are present in too many logos. Ticks, globes, and lightbulbs have been done to death and as such, you should really avoid these unless you want your website to look like a massive cliché.
That said though, don’t go for something so creative that it doesn’t communicate your message at all. Your logo should entirely on its own tell visitors what your site is about and what type of site they’re on. This will tell you whether the logo should be fun, whether it should be professional and whether it should be colorful.
A great process to go through when creating your logo is to create a mood board. This is essentially a collage where you will place everything that you can think of that you like, that relates to your business and niche, and that you might consider emulating. This can be other logos, it can be photos of color palettes or it can be random sketches you’ve made. Create a big enough collection and eventually, you should find that some themes and patterns begin to emerge. This way you can then start sketching some ideas, combining elements, and trying out different approaches. Some you will like and some you’ll throw out. This spit-balling process though will help to lead you in the right direction.
Likewise, it can help to look at the name of your website and brand and to try working with that. Are there any letters that could be morphed into one of your related items? What should the font look like?
For text, it’s important to use an interesting font that looks professional. Ideally, you’ll also want to use a font that is unique to you. A good solution here then is to download a custom font from FontSquirrel.com (a great repository of free TTF and OTF files) and then to trace over your company name, making edits as you do to make it original. This way, your font will be unique but at the same time, it will be based on something that looks professional.
Finally, take whatever you have designed and then simplify it and scale it back. Remove anything superfluous and the more you cut away, the better and more impactful it will be.
Note that when you create your logo, you should do so using vector software. This includes the likes of Adobe Illustrator. Vector software works differently from raster software that produces PNG and JPG images. While the latter creates a ‘map’ of where all the pixels are going to go, the former lets you define the angle, length, and direction of the lines that create the image. This means that vector images can be drawn at any size with no loss in quality and that you can easily make edits to the image when you need to use the logo in a new context. The best choice if you can afford it, is to use Adobe Illustrator. This will produce an AI file and you can then use that to make new PNGs as they’re needed.
Choosing Your Theme
Now you have your logo, you should have some ideas for your color palette and you should be ready to start thinking about the artistic direction of your website.
At this point, with WordPress installed, you should already have a rather attractive looking website that utilizes WordPress’ default theme for the year. The current ‘Twenty Tenty’ theme looks very sleek and modern with light colors and a very ‘picture heavy’ layout.
You can swap the title for your new logo and right away you’ll see that it looks out of place. It’s also important to use a theme as otherwise, your site won’t look very professional – it will look as though you didn’t know how to create a theme of your own and so opted to go with what was available by default.
Adding a theme means applying a new layout and look that has been predefined for you. This can then instantly change the visual impact your website makes, as well as the way your visitors will navigate around it. You can find themes to install for free right through WordPress and can preview them through the control panel before selecting which one you want. The problem with free themes though is that they tend to be less professional looking than paid themes and they tend to have fewer options. At the same time, there’s always the risk with a free theme that someone else will have chosen exactly the same theme of you. This dilutes your brand identity and it doesn’t exactly scream professionalism.
Instead, it might be better to look for paid WordPress themes. This can again be done through your WordPress control panel, it can be done by looking on other sites like Theme Forest, or it can be done by hiring a team of designers to create a custom theme on your behalf. Of course, that latter option is the best way to get a theme that is perfectly matched to your branding and your requirements.
When choosing a theme, try to keep a few things in mind. For starters, you need to pick a theme that will be well suited to the type of website you’re going to create. Some themes are very image-heavy for instance and will feature sliders on the front page as well as lots of large crisp images linking to each of the posts you upload. This is a great way to make your blog look more modern and more visually compelling but at the same time, it’s also important that you consider the work that goes into this and the requirements. Will your content lend itself to being image-heavy? Will you have the means and resources to acquire lots of large graphics that you have the rights to use legally? Do you want to spend time reshaping the content?
Certain themes will also be well suited to sites with lots of content and will have large menus for finding your way around. Other themes on the other hand will be better suited to sites that are made up of a single or a few static pages.
You should also look for some specific requirements for your theme, no matter what type of blog you’re looking to create. Make sure that:
- The theme is responsive, meaning it looks good on any sized display
- The theme is optimized for mobile in other ways – for instance, the buttons should be large enough to be pressed with a finger instead of a mouse click
- The theme is quick to load so that people don’t get bored and leave and so that Google doesn’t penalize you
The theme looks good and professional and is easy to navigate
If you’re torn between themes, try taking a look at some of the blogs that you enjoy and admire. What layouts do they feature? What is good or bad about that? Again – if they’ve shown that that kind of layout can work, it basically verifies the strategy and ensures you won’t be wasting your time working with a doomed web design.