There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to sit through the commercial […]
Traffic
Build Reader Loyalty to Boost Web Traffic
The survival of a website depends on many different aspects and reader loyalty is one of them. Having people come back to your website (demonstrating the element of loyalty) is important as it ensure the continued support of a reader / visitor. Simply by gaining more loyal visitors, your web traffic increases, which in turn, […]