As a website owner, you should always look for ways to boost website performance. The reason for this is that you should never underestimate the impact site speed has on traffic, conversions, and revenue.
There is research that was conducted and they found out that 47% people expect a website to load in two seconds or less, and 40% of those participating in the survey said they’d likely abandon a web page if it takes longer than three seconds to load.
Where you are searching on the internet today, think about how quickly you might leave a website if it loads 'slowly' (the ironic thing is that just years ago when we were on dial-up, I remember watching pages load! Remember when images would appear one line at a time! Did we lose our patience somewhere along the way? That is a topic for another discussion!)
So, before you release your website to proverbially “fend for itself” out there, follow these quick steps to improve its performance.
Top 5 Tips to Boost Website Performance
1. Use CSS in place of images
It doesn't come as any surprise that high-quality images cause a dip in loading speed of a page. However, using CSS (Cascading Style Sheets) will enable you to create highly quality preview visuals without the need for images. As a result, your website will load faster due to less load coming from rendering large images.
2. Optimize images
As a general rule of thumb, it can be said that larger the image, lower is the load speed. If the area where the image is to be placed has a maximum width or 300 px, you should crop the picture to 300 pixels wide and save it at 72DPI. Then save your image in an appropriate format including, JPEG, PNG, SVG, GIF based on what’s needed. For additional information about this, check out, WordPress Load Times II.
3. Optimize for mobile users
Mobile users are different from desktop users typically want data in bits and pieces that make sense. Optimizing design for mobile devices is a great way to gain a competitive advantage since there are so many websites that are failing to keep up with expectations of mobile users.
Here are few things you can do to make your site friendlier:
- Use CSS3 instead of image graphics to stimulate effects
- Eliminate all unnecessary image assets
- Use adaptive images fit for smaller devices
- Make design to be mobile-centric
To enhance your website’s performance, it’s crucial that you get rid of line breaks, extra spaces, and indentations in your code to make the pages as lean as possible. Do these tasks by using tools like YUI Compressor, css minifier, Google Closure Compiler, etc.
Some of these things are easy, and some are a little more technical. They will all help boost website performance.Work on the ones you can handle and get help with the one's you cannot do yourself!
If you have questions about your website, sign up for your complimentary website audit here!