This will help you to create genuinely great quality content but you also need to think about how you’re going to offer that kind of quality in everything else you do as well.
Think about your own experience on the web. You’re clearly an intelligent person if you’re reading this and considering starting your own online business, so no doubt you can readily tell the difference between a high-quality site and a low-quality one. And no doubt you have been put off of looking at low-quality sites in the past or put off of buying from them.
How often have you visited a website, noticed that it is poorly designed, and then decided to go elsewhere?
When you load up a website and it doesn’t quite fit onto the page (meaning it doesn’t use a responsive design). When the content is clearly written by someone who doesn’t speak English as a first language. Or when the logo is kind of grainy and low quality. Or how about when the content is all in one single block of text with very few headings and a small font?
All these things are enough to immediately put you off of reading and to certainly prevent you from spending any money.
Your job then is to ensure that there is quality in everything you do and that your site has the kind of professional sheen that you associate with the very best sites in your niche. Nothing short of that will suffice.
Take a look at the biggest sites in your niche right now and then ask yourself honestly: does your site compete with them in terms of the web design, the content or the branding?
If you can’t answer ‘yes, then you need to immediately reconsider your approach to your site and you need to fix it quickly.
Fortunately, it is very easy these days to build a high-quality website with a very professional design. All you need to do is to use WordPress, which powers the vast majority of the web’s biggest sites already. This is a very simple site-building tool with endless customization and the best part is that it’s completely free.
Don’t make the mistake of trying to build your own website entirely from scratch! All this will do is waste time and potentially result in a lower-quality end product.
Once you have installed WordPress, you can then a high-quality theme. You can get a very professional theme with high-definition images and icons for around $30 to $60 and that will be one of the best investments that you ever make!
Likewise, this will also allow you to install various plug-ins and tools that will enhance the function of your site. This will let you closely integrate your site with your social media and to improve the fonts, etc.
You should also consider outsourcing the creation of your logo. If you do choose to do it yourself, then use vector software such as Adobe Illustrator. Normally though, it is best to use a professional designer – after all, they do this for a living!
Another way to instantly demonstrate quality and professionalism in your blog or site is to create videos. While anyone can build a website and anyone can fill it with content, it takes a lot more effort and skill to create a great video with professional production values. This is important because it means that your visitors will take you more seriously and believe that you know what you’re doing. In turn, that will help you to gain more trust and will increase the likelihood of people buying from you, or believing your advice.
The only problem is that a poorly made video will have the opposite effect. That means you need to invest some money into a high-quality camera, perhaps a softbox for lighting, a good microphone (I use an Audio Technica AT2020USB mic), and some editing software such as Adobe Premiere. At this point, it makes sense to get yourself the Adobe Creative Cloud. Professional software like this does really make the difference, as does professional hardware – a good computer that can edit 4K video and that you’ll enjoy working on.
In short, if you want your site to be treated like a professional site, you need to work like a pro!