Continuing from the last post where we talked about choosing your hours and carefully creating your marketing plan, we’re now going to go over some of the tasks that are ideal for outsourcing, so you can make the best use of your time.
Are you a website owner who uses your website to generate income? Whether you do so by selling a product, a service, or with the use of affiliate links, page views are important to your success. The more page views your website receives, the more your earnings potential increase. For that reason, you may not classify yourself as an internet marketer, but you need to become one.
As previously stated, the goal is to market a website, product, or service to consumers. This involves taking many steps. There are many common and successful internet marketing methods. In fact, you may be overwhelmed with your options. The more you advertise a website, product, or service, the more interest is generated. So, you may want to implement each internet marketing step you learn. What if you don’t have time to implement them all? Rely on outsourcing.
Before focusing on internet marketing tactics that are ideal for outsourcing, it is important to examine the pros and cons. For starters, hiring an outsourced worker will allow you to get more done. Remember, the more you market a website, the more money you can earn. Aside from increasing your earning potential, outsourcing also gives you freedom. This is ideal if you don’t want to spend 24 hours a day in front of the computer.
As beneficial as outsourcing can be, it too has its cons. For example, you must find a qualified individual to help. If you hire someone who is unfamiliar with internet marketing, the job may be done wrong. This not only wastes time, but money. You can remove this as an issue; only hired those who are qualified to do the job and properly.
So, what internet marketing projects, you can outsource?
The writing of web content. Web content is important to internet marketing and it can be used multiple ways. Updated websites with fresh content keeps readers coming back. Hire a web content writer to write pages for your website. Whether they write product reviews or keyword articles to drive in organic search engine traffic, they are helping you market your website.
When hiring a web content writer, look for an individual who has experience writing combination keyword and content articles. This means the articles will be interesting to read, but liked by search engines. Always review content before placing it on your website. Ensure it is professional and original.
Submitting your articles. Do you like to write your own web content? If so, you may not need a web content writer, but someone to help you spread your content. Submitting articles to article directories with the use of back links can improve traffic and sales. The submission process is easy, but tedious. So, hire someone to submit your content for you. This is very affordable, as some will submit for less than $2 an article. It can be submitted as a guest blogger, on Facebook, LinkedIn, etc.
The writing of blog posts. If your main goal is to generate traffic to a website where you sell a product or service, rely on the use of a blog. Since blogs are updated often, they tend to accumulate more readers. So, hire a blog writer. This is cheaper than hiring a content writer, as blog posts are shorter and easier to compose.
When hiring a blog writer, provide clear instructions. Blogs are usually casually in tone. If you want your writer to take a professional approach, state so. Since the goal is to drive traffic to your website, be sure links are included in each post.
In addition to outsourcing small tasks to qualified workers, you have the option of hiring a professional internet marketer. This approach will work, but it can be very costly. It is more cost effective to do your own internet marketing and outsource on occasion.
As an important side note, if you are employed as an internet marketer, you market for other webmasters, not yourself. Yes, you can still outsource tasks, but know the risk. Your internet marketing business name will be responsible for all work submitted. You can suffer serious consequences from using an outsourcer that plagiarizes their work.
Come back tomorrow when we will be talking about some common time management mistakes, so you can avoid them.